I thrive where others see obstacles.

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Navigating tough business challenges with innovative digital solutions. With over 15 years of leading teams through digital and brand transformations, I apply a design-thinking approach and deep technical acumen to turn complexity into strategic advantages. My customer-focused solutions drive true engagement and deliver measurable growth. Ready to turn your most complex challenges into business wins?

Tyler J Barnard

Experience Design Leader

Throughout my career in the architecture, construction, and technology sectors, I've excelled at uniting cross-functional teams with a blend of design thinking and technical strategy.

I've led initiatives to transform brands and redefine customer experiences, consistently balancing immediate business goals with long-term scalable digital transformation.

I'm passionate about collaborating with mission-driven companies focused on scaling customer experiences through innovative, human-centered design.

Experience Architecture

From architect to digital strategist—I've built a career transforming chaos into coherent experiences. Now, I'm doing it with AI at Experience Architecture. Same thoughtful design, smarter systems. Check out xarchitecture.ai →

Launch Site

Recommendations

Tommy Acierno

PM for SketchUp

"One of the highlights of my professional career has been to partner with Tyler. An exquisitely intuitive, reflective, and passionate leader, I had the pleasure of partnering with him on multiple occasions to fuse his rich creative abilities into leadership, team building, communication, and organization. A gifted creative, communicator, and leader, I had such a wonderful time working with Tyler. Whether it was an afternoon tea to connect, deep conversations on tapping into inner joy (a.k.a "joy spring"), or coordinating launch dates, I found myself with someone who is incredibly present, curious, and fun. I would absolutely work with Tyler again given the chance to do so."

Brad Frost

Founder @ Atomic Design

"I worked with Tyler as he was managing the creation of a design system to power Trimble's many digital websites and products. I consulted with Tyler and his team along their design system journey, and am super impressed with the work they produced. Trimble's design system, Terra, is thoughtful, flexible, and themeable. I have no doubts that Terra will bring consistency and cohesion to Trimble's digital products, and will continue to serve as a solid design and technical foundation to build upon for years to come. Kudos to Tyler and the Trimble team for producing such an amazing product!"

Let's tackle your toughest challenges together.

Whether facing digital transformation, brand integration, or scaling your customer experience, I bring a collaborative, customer-first approach to finding the right solutions. With a focus on teamwork and innovation, I'm here to help you turn obstacles into opportunities for growth. Reach out today to start the conversation.