SketchUp Brand
SketchUp as a 3D for Everyone tool was built just how you imagined it--a core of people passionate to bring easy to use software to an overcomplicated set of industries. As they became part of a larger set of Trimble capabilities they needed a new way of going to market and an integrated brand look and feel.
Project
Site Mapping
User Empathy
Information Architecture
UX Design
UI Design
3D Modeling
Motion Graphics
Web Development
Team
Tyler Barnard, Manager, Creative Strategy
Michelle White, Marketing Director
Mike Highway, Art Director
Sam Nielsen, Graphic Artist
Christina Donegan, Project Manager
Sean Ortiz, UX Lead
Brandon White, Solutions Architect
Laura Shamus, Lead Web Developer
Logo Redesign
The project brief was to bring the SketchUp Product Brand closer to the new refreshed Trimble Brand. Ultimately the cross-functional team was thrilled with the new logos that not only fit into the family but were built in 3D using the SketchUp software.
The Website Redesign
The goals of the redesigned web properties were to fold into the Trimble Brand and introduce the move to subscription bundles. The new site using 3D models, animation and photography not only fit the Trimble Brand but showcased the power of SketchUp.
